Stop suffering through slow sales months. I run targeted multi-channel B2B outbound campaigns that start conversations with your ideal clients, so you can focus on selling more and closing deals.
Qualified sales conversations:
started by me, closed by you.
Qualified sales conversations:
started by me, closed by you.
Stop suffering through slow sales months. I run targeted multi-channel B2B outbound campaigns that start conversations with your ideal clients, so you can focus on selling more and closing deals.
Trusted by SaaS teams across the EU, UK & US.
Trusted by SaaS teams across the EU, UK & US.
Done-For-You Outbound
I handle the hard parts: research, lists, tools, campaigns and replies so your team never has to “own” outbound on top of their day job.
40%+ More Qualified Leads
Clients typically see at least 40% more qualified opportunities once we turn “random acts of outbound” into a focused, repeatable system.
Focus On Real Meetings
The metric that matters is good meetings with the right people. I manage replies, objections and hand-offs so your team can focus on great calls and closing deals.
Trusted outbound that actually delivers real results.
Why Cadence Crafters?
Why Cadence Crafters?
Proven outbound without the cost, risk or complexity of hiring SDRs.
Faster
Campaigns live in 2–3 weeks, not 2–3 months.
Proven outbound without the cost, risk or complexity of hiring SDRs.
Cheaper
No salary, no hiring risk, no onboarding, no training, no tools.
Low Risk
Month-to-month retainer. No long-term contract. No setup fees.
Better
Messaging, data sourcing, domain management and execution.
What Clients Say
What Clients Say
Client names and companies are anonymised to respect NDAs.*
Client names and companies are anonymised to respect NDAs.*
SDR Manager, Enterprise SaaS, EU
" Our outbound went from ‘random and hopeful’ to a predictable engine. Within 6 weeks we were booking meetings with accounts we’d been trying to crack for over a year."
CRO, SaaS, UK
" Nathan rebuilt our entire outbound motion. We cut 20+ hours of manual work every week and finally have a system that produces meetings even when the team is busy closing deals."
Founder, B2B EdTech, USA
" Reply rates jumped, meetings increased, and for the first time our outbound actually felt intentional. Nathan found messaging angles we completely missed — and they worked."
Recent outbound results for SaaS teams
Recent outbound results for SaaS teams
HR SaaS (EU)
ICP: HR leaders at mid-market companies
– +58% lift in reply rates vs previous campaigns
– 17 qualified meetings in first 8 weeks
– Clear message-market fit for one core value prop
DevTools SaaS (US)
ICP: VP Eng / CTO at Series A–B firms.
– 90-day pilot
– 21 qualified demos booked
– 4 deals moved to active pipeline
EdTech SaaS (UK) ICP: L&D leaders at enterprise & SME’s
- +186% increase in positive replies from L&D & HR leaders
- 12 qualified discovery calls booked in the first 4 weeks of live campaign
- New outbound messaging playbook rolled out across the internal team
Real results for real SaaS teams
Real results for real SaaS teams
While every product and market is different, B2B teams usually see:
→ A more predictable flow of qualified meetings
→ Clear signal on which messages land and which don’t
→ Outbound that slots into your existing process and CRM
→ Less time wasted on bad fits, more time spent with your ICP
About Cadence Crafters
About Cadence Crafters
Cadence Crafters is run by Nathan O’Leary, an outbound and sales specialist with 6+ years’ experience across the full sales cycle.
I’ve worked with early-stage startups, fast-growing scale-ups and larger, matrixed organisations, so I understand how outbound needs to adapt to different deal sizes, buying committees and internal dynamics.
The point of Cadence Crafters is simple: turn thoughtful, targeted outbound into real sales conversations, not just activity.
When you work with me you’re getting a hands-on partner who actually does the work and cares about what lands in your calendar.
6+ years in B2B SaaS sales
Full-cycle experience (SDR → AE)
Outbound for SaaS teams in EU, UK & US
Worked with startups, scale-ups and matrixed orgs
6+ years in B2B SaaS sales
Full-cycle experience (SDR → AE)
Outbound for SaaS teams in EU, UK & US
Worked with startups, scale-ups and matrixed orgs
In a 30-minute call, we will:
• Review your ICP and current outbound
• Identify 2–3 quick wins to improve your outbound immediately
• Get a clear view of what I’d change in your current process
• Decide together if Cadence Crafters is a good fit
In a 30-minute call, we will:
• Review your ICP and current outbound
• Identify 2–3 quick wins to improve your outbound immediately
• Get a clear view of what I’d change in your current process
• Decide together if Cadence Crafters is a good fit
Ready to book more of the right meetings?
If you’re a B2B founder or sales lead who wants more qualified conversations without hiring a full SDR team, let’s talk.
If you’re a B2B founder or sales lead who wants more qualified conversations without hiring a full SDR team, let’s talk.
Not ready to talk yet? → See case studies
Not ready to talk yet? → See case studies